WE2025: FUTURE IN MOTION
WOMEN IN TRADE.INVESTMENT.LEADERSHIP
WE2025: Future in Motion – Women in Trade.Investment.Leadership is a forward-looking initiative that champions women’s leadership, entrepreneurship, and innovation as key drivers of inclusive and sustainable progress. Rooted in the pillars of Women Economics, Empowerment, Entrepreneurship, Excellence, and Evolution, it recognises that meaningful change requires the collective commitment of all. “WE” stands not only for women, but for all of us – reflecting our shared responsibility to shape a more equitable future through collaboration, innovation, and purposeful action.
It is a platform that affirms women’s leadership, entrepreneurship, and innovation as powerful catalysts for sustainable development. Anchored in five key pillars – Women Economics, Empowerment, Entrepreneurship, Excellence, and Evolution – WE2025 recognises that enduring progress demands united action. “WE” is a call to everyone – not just women – to be part of the change.
Aligned with the Dasar Wanita Negara 2025, launched by the Honourable Prime Minister on 8 March 2025, WE2025 reinforces both national and global commitments to elevating women’s roles, enhancing economic participation, and advancing gender-inclusive policies.

WOMEN:
THE PILLAR OF NATIONAL UNITY AND NATION BUILDING MALAYSIA’S LEADERSHIP IN THE GLOBAL CONVERSATION
A nation’s progress and unity are deeply rooted in the strength, resilience, and contributions of its women. From nurturing families to driving economies, women play an indispensable role in nation-building, ensuring sustainable development and social harmony. No country can achieve lasting prosperity without fully embracing and empowering its women.
Malaysia, guided by its National Policy on Women and long-standing commitment to gender inclusivity, has recognised that women’s advancement is integral to national growth. As a multicultural and forward-looking nation, Malaysia is well-positioned to lead the global conversation on women’s empowerment – particularly within ASEAN and beyond. By championing policies that enhance women’s participation in governance, business, and community leadership, Malaysia can serve as a global exemplar – proving that when women thrive, societies flourish, economies prosper, and national unity is strengthened.
EMPOWERING WOMEN
A STRATEGIC IMPERATIVE FOR MALAYSIA’S FUTURE
Women are an essential pillar in nation-building, economic growth, and social development. In Malaysia, women make up 47.3% of the total population (16.2 million) (Department of Statistics Malaysia, DOSM).
KEY STATISTICS SUPPORTING WE2025
Women in Education:
Women surpass men in higher education, achieving a Malaysia Gender Gap Index (MGGI) score of 1.071. Female graduates also outperform male students in key fields like science and mathematics. Women in the Workforce: The female labour force participation rate (LFPR) stands at 56.2%, with 83.2% of female graduates joining the workforce. However, a large proportion of women (42%) remain outside the labour force due to family responsibilities.
Women in Leadership & Business:
Despite progress, women hold only 25.4% of managerial roles in Malaysia, and female-led businesses account for just 20.3% of registered enterprises. (DOSM 2024)
Empowering women is a key driver of economic growth, with McKinsey Global Institute estimating that closing the gender gap could add USD 12 trillion to global GDP by 2025
In Malaysia, raising female labour force participation from 56.2% to 63% could boost GDP by 5–7% (World Bank). Women-led businesses, which make up 20.3% of registered enterprises (Department of Statistics Malaysia, DOSM), drive innovation and job creation, while companies with higher gender diversity outperform competitors by 25% in profitability (Deloitte, 2023).
Investing in women strengthens workforce productivity, fosters STEAM and digital innovation, and reduces socioeconomic inequality, as women reinvest 90% of their income into families and communities (UN Women). WE 2025 is a vital initiative to unlock this economic potential
IN COLLABORATION WITH


KPWKM at the beginning of its establishment was known as the Ministry of Women’s Affairs as it was announced by the YAB Prime Minister on 17 January 2001. The functions of the Ministry were subsequently expanded and changed its name to Ministry of Women and Family Development (KPWK) as of February 15, 2001. The establishment of the KPWK is a manifestation of the implementation of national iltizam made during the Fourth World Conference of Women in Beijing in 1995 as contained in the Action Roadmap Document for advancing women to the year 2000 namely:
“The existence of a complete Ministry reflects the high commitment of the Government to enhance the dignity of women in the country.”
In line with the establishment of the KPWK, the Department of Women’s Affairs (HAWA) and the National Population and Family Development Board (LPPKN) were placed under the Ministry. HAWA was subsequently restructured and known as the Women's Development Department (JPW).
On 27 March 2004, the functions of the Ministry of National Unity and Social Development were dissolved and transferred to the KPWK. KPWK has changed its name to the Ministry of Women, Family and Community Development (KPWKM). Now, KPWKM is a leading entity in the development and well-being of women, families and social in line with the concept of Malaysia MADANI.
YB Dato' Sri Hajah Nancy Shukri was appointed Minister of Women, Family and Community Development on 3 December 2022, while YB Datuk Seri Dr. Noraini binti Ahmad was named Deputy Minister of Women, Family and Community Development on 12 December 2023.
ORGANISED BY

With over 20 years of experience, Kuala Lumpur-based Qube Integrated Malaysia is a global leader in transformative event experiences. Qube specialises in crafting captivating activations for trade shows, event production, and management. Founded on the principle of collaborative exploration, Qube brings together diverse expertise to find innovative solutions for client challenges. Renowned for award-winning excellence, Qube’s expertise spans event design, production, management content, live experiences, and venue and facility management.
Media Partner

The Malaysian National News Agency or BERNAMA, a statutory body, was set up by an Act of Parliament in 1967 and began operations in May 1968. A five-member Supervisory Council appointed by the Yang di-Pertuan Agong is created to ensure that BERNAMA is always guided by the provisions of the Act in implementing its objectives.
BERNAMA is managed by a Board of Governors appointed by the Yang di-Pertuan Agong. The Board comprises a Chairman and six representatives each from the Federal Government and Newspapers that are subscribers of BERNAMA. They each have alternate members who are also appointed by the Yang di-Pertuan Agong. The BERNAMA management is headed by a General Manager who is assisted by a Management Committee that implements all programmes and activities as well as decisions of the Board of Governors.
The agency has its offices in all the states in Malaysia and correspondents in Singapore and Jakarta and stringers or retainers in Washington, London, Manila, New Delhi, Dhaka, Melbourne and Vancouver. Equipped with fully computerised operations, it provides general and economic news services and screen-based real time financial information services to subscribers in Malaysia and Singapore. BERNAMA’s role as a source of reliable and latest news is well known among local & international media including government agencies, corporations, universities and individuals nationwide.
Strategic Venue Partner

The Malaysia International Trade and Exhibition Centre (MITEC) is one of the region's largest MICE venues and Malaysia's premier trade and exhibition centre, owned by Malaysia External Trade Development Corporation (MATRADE) and is proudly managed by Qube Integrated Malaysia Sdn Bhd.
Situated within the expansive 75.5-acre KL Metropolis, the Malaysia International Trade and Exhibition Centre (MITEC) stands as a key economic hub and gateway to Southeast Asia, strategically located in Kuala Lumpur's International Trade and Exhibition District.
Spanning 52,000 sqm, MITEC is distinguished by its grand architectural features and world-class facilities, including Malaysia’s largest pillar-less exhibition hall with 12,960 sqm of column-free space, 11 spacious exhibition halls equivalent to eight football fields, a ballroom, mini ballroom, multi-purpose hall, meeting rooms, VIP suites, lounges, offices, boardrooms, a café, outdoor garden, and two amphitheatres. Level 1 exhibition halls boast heavy-duty loading capabilities of up to 50kN/sqm, enabling the display of heavy machinery - a first in the country. Operational efficiency is ensured through 24-hour direct service ramp access to all floors, strategically placed loading bays to reduce congestion, and 15m-long energy-efficient escalators - among Malaysia’s tallest and longest.
Architecturally, MITEC’s dynamic façade symbolises national growth through its fluid, upward-undulating lines and curved metal screen features. The building's round form reflects a rubber seed, representing Malaysia’s historical and ongoing significance as a trading nation, while the intricate Songket-inspired pattern on the façade pays homage to the country’s rich cultural heritage and MITEC’s commitment to redefining the event experience.
STRATEGIC PARTNER


STRATEGIC VENUE PARTNER
MALAYSIA INTERNATIONAL TRADE AND EXHIBITION CENTRE (MITEC)
Strategically located in the heart of Kuala Lumpur, the Malaysian International Trade & Exhibition Centre (MITEC) is a gateway to Southeast Asia’s dynamic Meetings, Incentives, Conventions and Exhibitions (MICE) scene. The venue is located less than 7.5km away from Kuala Lumpur City Centre, and easily accessible through a wide range of public transportation options. MITEC’s award-winning facilities include ample parking bays and accessibility features that accommodate all guests, ensuring a comfortable and convenient experience.
WHERE YOUR VISION TAKES CENTRE STAGE
Contact MITEC today to unlock the potential of your event: